Is your website already attracting the right target group with organic visitors? Do you have enough traffic? Or do you not know that at all? Then you're missing out. Because you're giving away a lot of reach and potential customers. But don't panic, because our new SEO Audit e-book will help you to identify the weaknesses of your website in the search results of Google and other search engines and take targeted countermeasures.
An SEO audit is the basis for your website strategy for the coming months. With an SEO audit, you can identify the weak points of your website and then rectify them in a targeted manner. Our new e-book on SEO provides you with important tips and tricks that address both technical and content-related issues. You can find all of this in our new e-book: SEO audit made easy, written by Dominik Stein:
What is an SEO audit?
An SEO audit is the ultimate test of your website to assess the current level of search engine optimization and technical optimization. Roughly speaking, all on-page and off-page factors of your website or online store are checked down to the smallest detail.
For agencies, for example, SEO audits are an opportunity:
- Expanding the service portfolio
- Convince customers of technical and content-related measures
- Informing potential customers about the status of a website
SEO Audit: The structure
An SEO audit can be divided into different categories. Some recommendations are implemented directly on your WordPress website (crawlability, speed, etc.), while other optimizations (backlinks, web hosting, etc.) are carried out away from your web pages. For each recommendation, we'll give you a resource to help you fix the problem yourself.
Recommendations for optimization
Optimize technology and speed
Anyone who has followed SEO developments over the last 10 years will remember apocalypse scenarios such as Mobilegeddon. Announcements that have thrown the entire SEO scene into turmoil. Mobilegeddon didn't happen... but it's no secret that Google has been working hard for years to make websites faster on the web.
At the same time, Google encourages webmasters not to flood the Google index with low-quality pages. The speed at which a page is fully loaded has therefore become an important ranking factor.
Google has launched a number of free tools to help developers optimize their own loading times. As the loading time has an impact on the user experience of your website, loading times have a passive effect on the evaluation of user behavior. E-commerce sales in particular suffer from slow loading times, as Amazon published in a study.
Traffic and rankings
Every SEO audit aims to increase your website's organic traffic in the long term. This step therefore involves examining your website's current rankings and traffic in Google Analytics.
In the best case scenario, your website's ranking should increase constantly. If your website's traffic has stagnated or even collapsed, then you need to research the causes of this slump. One cause could be that your website was affected by a Google update.
Content and text quality
Search engines love fresh content! It is not without reason that every SEO strategy now includes regularly updating content on the web and adding new information. And your visitors will also be pleased to receive up-to-date content. See the tips in the e-book Targeted content marketing. This also keeps the content on your website up to date. And you reduce the risk of your competitors stealing your top spot with new content. There is nothing worse for search engines than sending searchers to a website with outdated content.
After all, the job of search engines is to give users the best possible answers to their search queries. If they bounce from your website, it reflects badly on the search engine. And it's not good for your user experience. In other words, it has a negative impact on your ranking. This is exactly why you should regularly subject your content to a content audit.
In a content audit, you analyze all the content on your website to determine whether it:
- Offer added value for visitors
- Have the latest content at your disposal
- No duplicates of other pages are
- Have organic traffic
- Can be combined with other pages
- How the user experience affects this URL
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Sequence of measures
We give you lots of recommendations in the e-book, but where do you start? Not all of these - rather general - recommendations will have a big impact on the positioning of your website. Sometimes it's just a small number of issues that prevent a subpage from ranking.
SEO experts have more experience in correctly assessing the costs and benefits of a recommendation. The important thing to remember is that your WordPress website never has to achieve a 100/100 score. Over-optimization generates more costs than actual, sustainable benefits. If only because rules, recommendations and their weighting can change at any time.
Conclusion - SEO Audit
Search engine algorithms are constantly changing. Smaller and larger functions of search engines such as Google, Ecosia and Bing are changing and new ones are being added. Even if the basic rules mostly remain the same, you should continuously tweak the small and large cogs to optimize your website for search engines. These changes should also improve the user experience. An SEO audit, which you should carry out at least once a year, can help you with this.
There are many adjustments you can make to improve your search engine ranking. This work is necessary so that you can be found by the right customers. This requires optimization in the following areas:
- Technology & speed
- Traffic & Ranking
- Content & text quality
Our SEO audit made easy e-book explains the individual steps, techniques and tools in detail. Download it now and find out what really matters when optimizing your website for search engines. For lasting results, satisfied visitors and better rankings. For coherent content and a satisfied target group.
More e-books from Raidboxes to take your website projects to the next level:
- WordPress management: manage 5 to 100+ WordPress projects
- Make WordPress faster
- 13 advantages of managed WordPress hosting
You can find an overview of all our e-books, from content marketing to the SEO audit e-book, here.
Your questions about the e-book
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We are very happy about your expertise and the e-book, thank you very much for your very understandable SEO tutorials with us!