AI marketing creates a competitive edge. Artificial intelligence (AI) is a key factor for future competitiveness. AI is already changing the way companies create content for their online business. Many talk about its use, but very few use it.

Find out in this article what advantages artificial intelligence (AI) can give you over your competitors and how and for what content you can use the technology in your online business.

Why use AI for your company?

The development of artificial intelligence has reached a point where the results, e.g. when writing texts, can no longer be distinguished from those of a human being.

• Although AI is not yet able to replace human copywriters, collaboration between AI and humans can already achieve up to five times higher productivity and thus save costs.
• According to a study conducted by TCS in 2021, only 13% of 951 German companies surveyed were using the technology and just over a third were planning or discussing the use of AI.
• On the other hand, 54% of the companies surveyed believe that the use of AI will be an important element for the future competitiveness of their company. This is low by international standards. According to Exploding Topics, 83% see the use of artificial intelligence as a priority in their strategy.

And this is also confirmed by spending on AI software. It is estimated that sales of AI software will increase tenfold to USD 997.77 billion by 2028 compared to 2020.

Those who get in early and adopt AI can not only take advantage of its benefits, but are also ahead of the competition. Conversely, it can be assumed that any delay in the introduction of AI will increase the competitive disadvantage.

Text creation with artificial intelligence

Whether it's blog posts, social media posts, advertising of any kind, emails or product descriptions: There's a good chance that you've already come into contact with AI-generated content without realizing it.

AI text generators are being used by more and more companies and bloggers to create high-quality, compelling SEO-optimized content. The quality of the content is already so good that it can no longer be distinguished from self-written texts.

This is also reflected in the customer ratings: the best AI text generator has a rating of 4.9 out of 5 points from over 50,000 customers. The question is no longer whether AI will soon take over content marketing, but when. And the answer could come sooner than we think. There are plenty of reasons to use AI text generators.

AI text generators in content marketing

AI tools for automated texts have been around for some time. AI text generators create advertising for Google and social media.

• AI text generators can describe products or generate scripts for videos.
• Blog posts and entire books have already been written with AI.
• Anyone who wants to create captivating titles and introductions or improve texts will find many excellent suggestions from the AI.
• Well-known marketing principles such as AIDA (Attention-Interest-Desire-Action) or PAS (Problem-Agitate-Solution) can also be created at the touch of a button with a good AI.

It is also possible to adapt the writing style by giving the AI adjectives such as professional, optimistic or sarcastic. If you enter the name of a famous person, the AI will try to adopt that person's style. The applicability is manifold and it is fascinating how high the quality of the results is.

Text generators write in amazingly good quality

Texts created by artificial intelligence are getting better and better. They are often so good that they can no longer be distinguished from those created by humans.

They imitate different writing styles and even reveal emotions. They are unique and SEO optimized. If you don't trust AI, you can have your texts checked with plagiarism checkers such as Copyscape.

My experience so far: 100% plagiarism-free. However, you should be careful when finding facts. These should always be checked and verified, because the AI is not (yet) designed for this. You can avoid this shortcoming by giving the AI the facts, the more and more precise, the better.

Faster writing thanks to AI

After overcoming the learning phase, you will notice a clear difference in productivity.

While providers promise up to five times faster writing, some customers also report significantly better results.

A major advantage of AI is the support it provides in overcoming writer's block. It often generates ideas and suggestions that you may not have thought of yourself.

AI providers rely on strong communities

Using AI text generators can be overwhelming at first.

This is why most providers offer a platform for their customers on which the general handling of their tool is explained and instructions are published on specific problems that arise when generating content.

In addition, providers usually maintain social media groups in which other users share their experiences, problems and, above all, problem-solving approaches.

Be careful when selecting the AI

It feels like there are new providers on the market almost every week, but not all of them deliver what they promise. There are big differences in quality. Care should therefore be taken when choosing and you should only opt for the best AI text generators currently available.

AI in marketing: video content

Corporate videos in 50 languages at a fraction of the cost? No problem. Artificial intelligence has not only made great strides in text creation. Today's technology also has a lot to offer when it comes to creating videos.

Videos are an essential part of a good content strategy. According to a study by Cisco, 80% of all web traffic will be generated by videos in 2022.

In short, if you want to reach your customers, you should rely on moving images. However, the production of videos is complex and requires an enormous amount of time and, above all, budget.

This is exactly where the AI market leaders in video creation come in: Creating more content with less effort and thus reaching a larger audience.

One example of this is Lumen5. All you need to create a video here is a script. This can be a blog post, a presentation of your own company or a list of facts and figures. The content is uploaded via a URL, a document or by copy-and-paste.

The rest of the work is done by the AI: cutting scenes to the optimum length, highlighting important words, selecting background images, videos and music and preparing them for publication in the desired format.

If you like it a little more personal, Synthesia.io is the right place for you. Here, too, you can create videos with text, but including an avatar that speaks. In 50 languages if you like. You can choose from an existing pool or create your own.

The possible applications of AI-created videos are numerous: enrich your blog, create videos for your social media channels or create B2B and internal communications, training or explanatory videos.

Improving the quality of images with AI

High-quality images are essential for any website, especially for products.

However, editing and optimizing each image is both time-consuming and costly. You need the know-how for this and, if you take on this task internally, you usually also need expensive image editing software. But AI is now providing competition for this.

Images can now be imported directly and the AI takes care of the processing. This can save up to 90 % of the processing time.

With Claid from Let's enhance.io, for example, you can create highly compressed images at an amazingly high resolution. Images can be enlarged up to 16 times with the AI without losing quality. The AI can also automatically improve light, sound and colors in the same process.

The special feature here is that the software is able to optimize missing pixels during enlargement by comparing millions of images.

Thanks to the latest compression method, the images remain relatively small, ideal for keeping loading times short and thus creating a further SEO advantage in order to rank better in Google.

The future of image processing looks even brighter and it won't be long before Open AI's DALL-E project is made available to the public. This project is working on an AI that can create images from text. The results so far are astounding:

Conclusion on AI marketing

Artificial intelligence already has the potential to improve your business in many different ways. Content creation with AI is a great way for companies of all sizes to get high-quality content quickly and cost-effectively.

AI tools can be helpful in creating appealing blog posts or other marketing materials. There are differences in quality between providers, so it is advisable to stick to the market leaders.

Looking to the future, there is no doubt that artificial intelligence will be an important part of any online business. It is therefore advisable to integrate the technology into your company at an early stage.