Green marketing: Better Google rankings and competitive advantages
Whether we call it green marketing, ecomarketing or sustainable marketing - all three terms pursue the same goal: ecologically-oriented planning and implementation of marketing activities. In this article, we take a deep dive into the world of green marketing and look at its benefits and challenges. To begin with, it is important not to ... read more
How to make your food blog successful
Our customers Anja & Matthias Würfl write an extremely successful food blog. How did they manage that? What can you learn from this for your blog project? And what should you consider when it comes to SEO? Find out more in their guest article for wp unboxed. Cook a dish, take photos with your cell phone and write a few lines about it. Then text and ... read more
Online branding: from company to brand
Targeted online branding ensures increasing brand awareness and more sales. But what makes good branding? Leonardo Lemos Rilk from our partner VIERLESS shows you how to become distinctive and (even) more successful with your corporate identity and the right strategy. The coronavirus crisis has accelerated digitalization in many areas. During the corona-related lockdown ... read more
Google Ads: 6 success factors for SEA landing pages
Google ads are a tried and tested means of attracting new customers. And to sell even more online. But what should the landing page behind it look like so that the campaign is actually successful? And so that you don't give away money? It's no wonder that Google Ads and AdWords are so popular. After all, ... read more
Customer projects with WordPress: from planning to positioning
Agencies and freelancers for WordPress are confronted with a wide variety of topics: From performance and positioning to SEO and social media. 9 questions for our agency partner Sven Jagata from Kreative Kommunikation: How does he deal with such requirements? And what are his best tips for proper project planning? Infrastructure for WordPress hosting Sven, you ... read more
WordPress support: Frequently asked questions about updates, backups, finding service providers and more
Anyone who works in WordPress support knows the classic questions about the world's most important CMS. What is the best way to implement cookie banners, simple backups, the right image sizes or updating plugins and themes? And how do you find support in an emergency? Find out all this and more in our interview with Jonas Tietgen. With his WordPress ... read more
Local SEO for WordPress agencies
Proximity to your web design agency is still an argument that trumps all others in the SME sector. How to use Google to attract customers from your local area to your web design agency. In a field where many of your competitors know the importance of high local visibility in search engines, good SEO advice is expensive. The possibilities for ... read more
SEA campaigns with Google Ads: How search engine advertising works
Search Engine Advertising (SEA), search engine advertising, keyword advertising. No matter what you call them, ads on Google & Co. are an important building block for your online marketing. But for many, SEA is a closed book. Sascha Humpel from our agency partner Potential2 tells you more about how to get started successfully. Google Ads: Tracking and ... read more
Progressive web app with WordPress: advantages and disadvantages
Our agency partner giftGRÜN has used WordPress to build a progressive web app (PWA for short) for the University Hospital RWTH Aachen, which supports the onboarding of new employees. We spoke to Patrick Heinker about the advantages and disadvantages of PWAs versus websites and native apps. How a Progressive Web App works Patrick, how exactly does a PWA work and what does it ... read more