Complex WordPress projects can quickly become a challenge. After all, the customer's needs have to be "translated" into the development. We spoke to Ben Hutchison-Bird from our agency partner NINE Brackets about what is important when planning WordPress and WooCommerce.
Communication as a central lever
Ben, what is particularly important to your customers on the way to the solution or the finished WordPress project?
They often want to be able to work autonomously in the CMS after the project has been completed and be independent of the agency's services. On the flip side, there are many clients with complex requirements who want attention and ongoing expertise.
In addition, there are stakeholders who contribute important input and content to the website, sometimes in different directions. All of this can quickly lead to increased complexity in communication, but also in implementation.
How do you deal with this balancing act and the different requirements?
We handle these challenges by filtering out the key goals and wishes of our customers and focusing on them - be it lead generation, branding or easy handling of the CMS for employees.
Around these goals, we focus on simplicity, i.e. simple and understandable user guidance and clear structures. All of this packaged in a modern design. What is also very important: finding a balance between the usability and content of a website on the one hand, and SEO and performance factors on the other.
On top of that, we have to stick to the right budget. We often have to weigh up exactly what the right approach is for a website project with WordPress. Questions that need to be clarified include:
- Commercial theme vs. custom development
- Targeted content and page structures
- All requirements relating to design and animations
From the outset, it is important to keep an eye on the simultaneous optimization of loading times and to find the right technical solution for this - regardless of what the customer ultimately wants.
Tools and methods
What methods and tools do you use to keep your WordPress projects lean?
As previously mentioned, simplicity is an important factor for our projects. We therefore like to use methods and tools that not only make life easier for us in development, but above all reduce work and costs for the customer in the long term. Because then the running costs for support also remain low.
Managed WordPress hosting from Raidboxes automates and simplifies many rudimentary but time-consuming tasks. Technical problems are usually solved in a matter of seconds at the touch of a button. And for more complex issues, competent support colleagues are available immediately via live chat.
All of this helps us to make processes as simple as possible and save time, both for us and for our customers. We therefore focus on simplicity for everyone involved and select the tools accordingly.
Hosting for WordPress projects
Why did you choose our Managed WordPress Hosting?
There are several advantages for us that we rely on in our projects:
- We can trust the hosting and support at all times, which gives us a good feeling, especially with demanding customer projects
- Many features and tools are already integrated with you that would normally only be possible with an extra WordPress plugin and/or correspondingly complex configuration
- The websites that we realize benefit from your servers, with correspondingly fast loading times
How exactly does our support team help to create the best solutions for your customers?
We don't need to worry about anything going wrong. And if it does, which can happen due to the complexity of the projects, there is usually always a quick and helpful solution. What's also helpful: the right packages from Raidboxes for almost all customers, requirements and different WordPress projects.
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What projects do you implement with WordPress? And what is the vision of NINE brackets?
Our team supports and advises marketers, management consultants and small and medium-sized enterprises (SMEs) from a wide range of industries in mastering their digital challenges. Websites, online stores, individual applications, mobile apps, marketing automation and digital tools determine our everyday work at the agency.
Our motto is: many people can do technology - we make it intuitive, easy to use and tangible. In other words, "Simply Digital". Alec, our CEO and founder, puts it like this:
"For us, web projects are not a one-off thing, but a living project. We design technology in such a way that our customers can achieve their constantly changing goals while always remaining independent. We approach projects with passion and let our customers feel it."
A few words about your WordPress agency?
We have been helping companies to implement their digital projects on the web for over 10 years. Above all, we see ourselves as digitizers and problem solvers to make web technologies tangible and understandable. In doing so, we also want to allay fears.
We develop solutions and navigate our customers to their "digital home". Our aim is for companies to find a targeted approach to their clientele and use the right tools to make a lasting impression on their customers.
As a digital agency, we support our clients across the entire spectrum of technological issues. To this end, we have set up specialized teams consisting of project management, web development, marketing technology (MarTech), design and consulting. As part of the EVERNINE Group, we also create 360° solutions in communication and strategy with a team of over 40 employees.
Your questions: WordPress projects
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