After the Black Friday weekend, it's time again for the latest WP news: A well-known plugin is causing displeasure with an advertising campaign, Gutenberg 7.0 is here and WordPress continues to expand its market share. We also have information on PSD2 and WooCommerce and show you how to reduce your site's code. You'll also learn how to create a child theme and build a content strategy. Have fun reading! ?
Reduce HTML, CSS and JavaScript: How to do it in WordPress
Unorganized, uncompressed code makes your WordPress site slow - especially if you use multiple scripts and stylesheets. To improve performance, you should therefore reduce your files to the absolute minimum. Our author Sven Scheuerle shows you how to reduce your code snippets and introduces you to 5 popular Minify plugins that live up to their reputation.
6 simple ways to reduce your bounce rate
How many visitors leave your website within seconds without interacting? This question can be answered relatively easily by looking at the bounce rate. However, it is more difficult to judge when a bounce rate is good, average or even worrying. Viktor Fink from bitseven provides you with the answers - and reveals the best strategies for keeping visitors on your website.
What a content strategy is good for and how to set it up
In practice, freelancers, companies and agencies mainly make content decisions based on gut instinct. But generating qualified leads is not that easy. That's why it's so important to think carefully about what content you offer your potential customers, when and how. Jan Tissler gives you valuable tips on how to build a sensible, long-term content strategy and pursue it in a straightforward manner.
WordPress
Twenty Twenty - The new default theme
In her new blog post, Ellen Bauer from Elmastudio gives an introduction to the new default WP theme that has been released together with WordPress 5.3. Twenty Twenty is based on the Chaplin theme by Anders Norén and is fully Gutenberg-compatible. You can find out the strengths and weaknesses of the theme here.
Failed advertising campaign by Yoast
The makers of the SEO plugin Yoast came in for a lot of criticism last week. The reason was an animated Black Friday banner that was displayed on millions of pages in the WordPress admin area. Yoast CEO Marieke van de Rakt responded to user complaints with a plugin update and an apology on Twitter.
Web design
How To: How to create your own child theme
Complex customizing is only for experienced developers? Not at all! With child themes, WordPress offers you the opportunity to customize your theme exactly according to your needs, even as a beginner. WP freelancer Pascal Prohl guides you to your own child theme in just a few steps and summarizes the most important benefits.
Accessible websites explained simply
Unfortunately, accessibility is often forgotten or neglected when creating websites. You are probably not even aware of the potential limitations your website visitors may have. To close this knowledge gap, Phillip Roth shows you in a clear way what makes an accessible website.
Business
PSD2 & WooCommerce: What you need to know as a store operator
With the "Second European Payment Services Directive" - PSD2 for short - new payment rules apply, which are intended to make online shopping more secure for customers through authentication. Our WooCommerce expert Michael shows you the most important measures and plugins to make your store PSD2-compliant.
Can Shopify catch up with WooCommerce?
Yoast founder Joost de Valk has taken a closer look at the CMS market. In his analysis, he not only looks at how WordPress and co. have developed in recent years using data from W3Tech, but also provides a forecast for the future. Joost also has an interesting prediction for WooCommerce and Shopify.
5 strategies against digital burnout
"If you send out messages, you have to monitor reactions. You can't automate this to the maximum; it always requires people." - The resulting pressure to always be available can have a negative impact on health. Find out how you can reduce the risk of "digital burnout" here.
