Of course, there's also the latest WP news for you on this fall morning: The Gutenberg editor wins over the first skeptics, Matt Mullenweg faces critical questions and a case study provides insights into successful content marketing for "unsexy" products. We also show you how to carry out an SEO audit properly and have some productivity hacks up our sleeve.
8 steps to an SEO audit - instructions for website operators
An SEO audit is the ultimate test of your website to assess the current level of search engine optimization and technical optimization. Roughly speaking, all on-page and off-page factors of your website or online store are scrutinized down to the smallest detail. SEO expert Dominik Stein, who regularly carries out audits for his clients, shows you step by step how to check the status quo of your search engine optimization yourself.
Onboarding: optimally picking up your new customers in 5 steps
During onboarding, you systematically integrate your new customers into your workflow and pave the way for effective collaboration. It therefore plays an important role in the sales process and allows you to create a seamless experience - from the first point of contact to follow-up support. After all, the real potential lies in lasting customer relationships that are characterized by mutual trust. Viktor Fink from the bitseven agency reveals how you can win over your new customers in 5 steps.
Productivity hacks: get more done with less stress
There are people who tirelessly and unstoppably complete one task after another. Their days seem to have considerably more than 24 hours. Have they sold their soul in a deal with the devil? Or do they simply know something that I don't? Jan Tissler from UPLOAD magazine addresses the topic of "productivity (shortage)" and has some valuable tips on how you can work more productively.
WordPress
Don't hate Gutenberg!
Matt Medeiros - also known from his podcast Matt Report - gives six good reasons why you should stop hating Gutenberg in his video tutorial. Although he was initially a critic of the new WP editor himself, he now has convincing pro arguments and some tips at the ready. You can find the video plus transcript on Gutenberg Times.
About monopolies & power in open source communities
Matt Mullenweg, CEO of Automattic - the company behind WordPress.com - answers critical questions from David Heinemeier Hansson - author of the Ruby on Rails framework - in an hour-long podcast. The conversation is a reaction to a biting tweet from Heinemeier Hansson about Mullenweg's future plans for WordPress. You can listen to the entire conversation here.
Online Marketing
Case study: Blog traffic increased by 650%
The content manager of a motor oil store describes the specific measures she and her team used to increase traffic to the company blog by 650% in just two years - despite an "unsexy" product. You can find the interesting case study, including practical tips, on the Moz blog.
SEO works without expensive tools!
The well-known online marketer Neil Patel has compiled a list of free SEO tools for keyword research, content marketing, rank tracking, link building and technical SEO. Although some of the tools are intended more for English-language content, many of them can also be used across languages.
Business
Create your own brand!
As an entrepreneur or freelancer, you are often concerned with where and how you can win customers and convince them of your merits. But the basis of your success starts earlier: with your brand identity and positioning. Marketing expert Andreas Lutz reveals step by step how you can successfully differentiate yourself from the competition.
Images: Carl Heyerdahl, Raidboxes
