A lot has happened again in the last two weeks, including the ECJ ruling on the cookie banner obligation. Gutenberg 6.2 brings small changes with a big effect and a vulnerability in the WP Super Cache plugin has been fixed. We also take a look at the correct use of internal links and show you how to research the right keywords.
ECJ makes cookie opt-in mandatory - implementation with Borlabs Cookie
On July 29, 2019, the European Court of Justice (ECJ) declared cookie opt-ins to be a cautionary obligation. As a result, website operators should no longer ask themselves whether they should use a cookie banner, but how they can implement this requirement in a legally compliant manner. Various plugins are available for WordPress sites for this purpose. One of these plugins, which Sven Scheuerle presents to you in our magazine, is Borlabs Cookie.
Systematic SEO success with keyword research
What is the most common mistake website operators make in online marketing? Dominik Stein's answer is: they don't do any keyword research, create content that nobody is looking for and therefore don't achieve any results. Welcome to the world of keyword research - a world where a lack of preparation costs you valuable time, money and nerves. Dominik shows you step by step how to find the right keywords and which SEO tools will help you.
WordPress
Gutenberg 6.2 improves flexibility
Among the improvements in Gutenberg 6.2 is a small feature that many have been waiting for - the option to customize the target of the button block and open it in a new tab. In addition, it is now possible to use other block types in the cover block than headings, paragraphs and buttons. All adjustments and fixes can be viewed here.
Security updates up to WordPress 3.7?
The WordPress Security Team is asking for feedback on whether security fixes should continue to be applied to outdated WP versions. This is because the effort required to support versions up to 3.7 increases with every major version: "There is a great deal of work in supporting this small userbase. It takes a large amount of time and energy and hurts the team's ability to work effectively."
Online Marketing
More keyword variations please!
Marieke van de Rakt - CEO of Yoast - shows in her new blog post that we can trust the Google algorithm to interpret texts and keywords more than we often do: "[...] Google is not that stupid anymore. It can read and understand texts". You can read her specific recommendations for action in the Yoast blog.
How to optimize your internal links
Did you know how important your internal links are for Google & Co. The colleagues from UPLOAD magazine explain the typical mistakes and misunderstandings surrounding internal links in a very understandable way. They also show you the best way to deal with duplicate content, multilingualism and deleted pages.
Web design
10 resources for free illustrations
The colleagues at ThemeIsle have researched a nice collection of websites that provide free illustrations for your next web design project. Of course, you should always pay attention to the relevant copyright, as some of the 10 websites presented work with different licenses.
Security
Security vulnerability in WP Super Cache
A security vulnerability has been discovered in the WP Super Cache plugin, which is active on over two million WP pages. The vulnerability can only be exploited if debugging is enabled for users. To fix the problem, you should update to the latest version (1.6.9) as soon as possible. Incidentally, you don't need a caching plugin with Raidboxes, as we rely on server-side caching.
Featured image: Jenny Ueberberg
Other images: Hasan Albari | Pexels, Olloweb | Unsplash
