Want to know what's hot in the world of web design? Here are the most important web design trends for 2023 that you should definitely know about.

As every year, the turn of the year offers us the opportunity to examine the past and look to the future. 2023 marks the end of an exciting year for all tech enthusiasts. But not without giving us a little taste of what we can look forward to in Web Design Trends 2024: After years of testing and development, there are finally affordable AI applications that can make our lives easier in web design.

Color of the year 2023

Just in time for the end of the year, Pantone has once again announced the color of the coming year. In 2023, this will be a vibrant red:

"Viva Magenta"

Pantone describes this color as a carmine red tone that maintains a pleasant balance between warm and cold.

AI on the rise

Artificial intelligence has been on the rise since this year, especially in connection with content creation. In the last few months in particular, we have discovered an increasing number of new applications. They have become easier to use and the results are constantly being improved. 

In 2023, we will definitely be getting to grips with AI more and using it to our advantage.

AI generated color palettes

The internet is full of applications that can help you choose and compose color palettes. For example, the Adobe Color Wheel.

In the future, however, we can also expect more and more support from AI. Huemint is one such example. It generates color palettes that you can choose from. You can decide for yourself how much freedom you want to give the AI. It also offers you the option of exporting the colors quickly as bootstrap code. This allows you to quickly integrate the selected colors into your website project and you can also quickly create color transitions.

AI-generated textual content

The web is evolving and so are the trends in web design. AI will be a big part of the future of web design and content creation. In fact, AI has already been used to create content for Forbes, Facebook and Amazon. Some AI-powered tools are already available to help you create content for your website or blog - without any prior knowledge or experience!

The previous paragraph was created using the rytr application. The web application offers some interesting features. For example, you can create content in different languages, set the right use case, select the appropriate writing style and the number of variations you want to create. Then rytr creates texts for you based on your keywords.

This is especially helpful if you want to generate social media content or need some inspiration for writing blog articles. 

Artificial intelligence is also suitable for generating initial texts for websites. 

However, these texts should only be used as starting points. As a rule, they cannot be used without further ado. It often takes several attempts to find the right keywords. Also, not every statement made by the AI necessarily applies, or may not even be what you want to say in essence.

Nevertheless, these applications provide valuable support that will make writing content much easier and more efficient in the future.

Another such application is copy.ai. This app offers premium features, but is free of charge for the time being.

AI generated images

One of the most time-consuming tasks in design is finding suitable image material. Thanks to stock photography and other online databases, the supply is large and affordable. However, the fact that this image material is also used by many other users often leaves a bland aftertaste. 

With the help of artificial intelligence, you can create your own images. By entering keywords, for example, you can have an initial image designed and then refine it through iteration loops until it meets the desired purpose. The positive thing is that you can specify the style you want. This means that all your image material has the same style.

Some practice is required here. It takes a little time to create usable material using keywords and iteration processes.

The AI cannot easily create realistic faces either. Instead, strangely distorted, eerie creatures are created. 

So I would recommend either using the AI for general inspiration and then creating the visuals yourself, or at least customizing the final result accordingly. 

To portray people, I would still always recommend an appointment with a photographer. This has the most authentic effect and creates personality.

Hotpot.ai

Hotpot.ai is very easy to use. You can also try out as much as you like in the free version. However, the quality of the downloaded images can only be adjusted with the paid version.

NightCafe

The NightCafe application delivered by far the best results for me. The iteration process is also extremely user-friendly here. However, the application is chargeable after the initial free credit points.

DeepAi

DeepAi is another tool for creating AI images. However, I found its use to be limited and I was not particularly satisfied with the image results. Here, too, there are paid and free versions.

Dall-E

Dall-E also works on the basis of credits. This means that after the initial free credits, you have to buy some in order to continue using the AI. The picture results were very satisfactory.

Websites in 3D 

We are also making more and more progress with 3D, especially web-friendly 3D. In 2023, you can stand out with your website if you design it in a 3D environment.

Panasonic has designed special digital 3D rooms to present its products as they would be used in reality. The user can go on a little journey of discovery here and take a look at the various products on the topic.

Joshua's World is a design portfolio. Although the 3D world has only a few interactions, they are enough to captivate the user and present his projects.

Micro animations

Micro animations are still a trend. They are often used in web design as an expression of feedback. In other words, when the user interacts with something, as a hover effect, or as feedback after a click.

Very serious sites in particular can benefit greatly from these small interactions. This is because animations are particularly suitable for giving your site more dynamism and life. 

Animations to highlight individual products are also very popular at the moment. In the following, the products are revealed via hover animation.

Mouse pointers and their movements will continue to be animated very creatively in 2023.

These include clever animations that reveal themselves when the user moves the pointer, as well as mouse pointers that deviate visually from the standard.

Movement without video: Cinemagrams

In the 2023 web design trends, we will increasingly see a mixture of still images with small, repetitive movements. An interesting way to bring movement to your site without using video.

You can also create cinemagrams with Photoshop: Click here for the tutorial.

Web design trends 2023: Text

Text is one of the most important graphic and content elements of your website. That's why we don't want to neglect it in our annual outlook.

In 2023, website visitors will more frequently encounter a mixture of horizontal and vertical text.

Visually, we are moving further away from the limitations of the grid system. Thanks to the constantly expanding possibilities in front-end programming, we can say goodbye to rigid layouts more and more.

In the future, we will increasingly see websites in which forms, images and texts overlap.

In the following example, the hierarchy of elements changes during scrolling. Here, not only are elements placed on top of each other, but their position is also used to determine what has the highest priority and when.

Old but gold: web design trends that are here to stay in 2023 

In addition to artificial intelligence, overlapping elements, magenta, animated mouse pointers and more, we can expect an exciting year for web design trends in 2024. However, old trends that have tended to turn into guidelines in recent years should never be forgotten:

• Responsive design and development
• Barrier-freeaccessibility
• Good usability
• Short loading times

You can also find more web design trends from 2023 here.