Google Consent Mode v2: Everything you need to know for privacy-compliant advertising campaignsSeptember 11, 2024-Since the introduction of the GDPR on May 25, 2018, the online marketing world has changed dramatically. Consent banners have become mandatory and website operators must obtain user consent for every third-party service. Although this improved data protection, the effectiveness of online advertising decreased significantly due to the lack of conversions. Stefan, what impact does Google Consent... read more
Google Consent Mode v2: Everything you need to know for privacy-compliant advertising campaigns September 11, 2024 - Since the introduction of the GDPR on May 25, 2018, the online marketing world has changed dramatically. Consent banners have become mandatory and website operators must obtain user consent for every third-party service. Although this improved data protection, the effectiveness of online advertising decreased significantly due to the lack of conversions. Stefan, what impact does Google Consent... read more