Your content will only be recommended if you use the right networks and have the right social media strategy. But how do you find the best methods and tools for your target group? Our new e-book Social Media for Agencies and Freelancers - written by Jan Tissler - will guide you step by step to greater visibility.

All companies, agencies and freelancers want to promote their content on social networks. It is becoming increasingly difficult to stand out from the mass of postings - which makes an individual but also targeted social media strategy all the more important. The following questions, among others, are important:

• How do you use your scarce social media resources in the most targeted way possible?
• Which social networks offer the best possible visibility with manageable effort?
• What content on social media is suitable for raising awareness of your products or services?
• Can you measure whether the measures are actually financially worthwhile?

Our e-book will help you answer these questions, among others. You can download it here. Experienced content expert Jan Tissler will guide you step by step through the world of social networks.

Jan shows you which social media content really works for your target groups, for sustainable success on the right channels. The e-book provides you with this knowledge:

Choose the right platform

As an agency or freelancer, you usually don't have the resources to be active on all social media platforms. So you have to prioritize. But where is your effort really worthwhile? And where are your target groups and potential customers?

Instead, invest your resources in a few presentations (or even just one) to take these three important pieces of advice into account:

• Be active and interact in the respective networks - don't just show yourself as a "sender". You will only be able to do this if you plan enough time.
• Take into account the special features of the network and know the expectations of the users there. You need to develop a feeling for what works and is well received - and what is not.
• Focus primarily on the functions that make the respective offer special. Experiment a lot at the same time.

In this respect, you have to decide what you want to focus on and what you might even leave out completely. We'll tell you how you can narrow down the selection sensibly and what suits you and your offers.

Social networks in comparison

Should you focus purely on business networks such as LinkedIn or Xing? But when are Facebook, Instagram & Co. worthwhile? Or even Twitter, Snapchat, TikTok, Pinterest? And what about video formats like YouTube?

On the one hand, you need to know as much as possible about your target group(s) in order to make an informed choice. On the other hand, you should be able to assess what the various social media networks actually offer you, what character they each have and which users you will find there.

Another basis for your decision should be concrete figures. And from two perspectives:

• How successful is what you've been doing so far?
• How successful are others in your industry?

In the e-book, we use specific examples to show you how you can combine both perspectives. To ultimately find the two or three networks that bring you joy, but also boost your business.

Social media monitoring

Social networks are not just a marketing channel, they can also help you with your customer service or support, reputation management, market research and more. This is exactly what social media monitoring is for. It allows you to keep up to date with what is being said about you, your company and your products on social networks.

You can also keep an eye on this for your competitors or for your subject area and industry in general. You can draw various conclusions from what you learn from social media monitoring and use the knowledge you gain in different ways - you can find out more about this in our e-book.

In any case, social networks are not just a channel for sending, but also for receiving. If you have chosen the right social media platforms for you, it is not enough to post there regularly. You also want to find out when others post something that is important to you.

And that's exactly what this chapter is all about: find out step by step which topics are currently becoming trends and how you can benefit from them. At the same time, we'll show you how to identify suitable influencers who can help you "spread the word" about your messages.

Social selling

The social web can be a good way to draw attention to yourself and attract new customers. However, there are a few points to bear in mind so that you don't come across as pushy when social selling, but instead appear trustworthy and helpful. Your potential customers are on platforms such as Facebook, Twitter or Instagram to

• Staying up to date on interesting topics and people
• To avoid boredom
• To distract yourself from more important tasks

Purely promotional content usually doesn't really fit into the concept. But the good news is that both aspects - the interests of your target group and your offers - can be combined. Then you won't be perceived as an annoying advertising channel, but as a competent contact with the right content.

In his e-book, Jan shows you exactly how social selling works, how you can build appealing social media profiles and how you can create links to your content marketing.

Series of articles or e-book

You can download the collected knowledge from our social media e-book here. Alternatively, the content is also available as individual blog posts:

• Social media for companies: How to choose the right platform
• Social media platforms in comparison
• Social media monitoring: the most important basics and tools
• Social selling explained: How to win customers via social media

Our social media e-book tells you what content works on the individual networks and how you can expand your strategy. Jan and we wish you every success in implementing the measures and designing your channels!

And another tip: Here you can find an overview of all Raidboxes e-books. From setting up an online store with WooCommerce to targeted customer acquisition and WordPress performance.