Your online marketing will be much more successful with the right content. But how do you find content ideas that really appeal to your target groups? Which topics are worthwhile? And how do you measure success? You can find out exactly that in our new e-book on content marketing, written by Jan Tissler.

No matter on which channels you publish content for your company, your agency or as a freelancer: good content attracts more customers, increases your reach and pays off in terms of search engine optimization (SEO). But this quickly raises a few questions:

• What exactly does "good" content look like?
• What is the best way to market your content?
• How does content marketing work and how can you implement it as easily as possible?

This is exactly what our e-book is about, you can download it here. Experienced content expert Jan Tissler guides you step by step through the world of target-oriented content.

This will ultimately make your website, blog or social media presence more successful. We provide you with this knowledge in the e-book:

How does content marketing work?

For content marketing to work, you need the right basic attitude. And of course this is only right if you know what content marketing is intended and suitable for. Only then can you

• Attract the right target group to your site
• Achieve a positive change in the attitude of these people towards your company
• Build up your expertise to increase your sales in the end

From the customer journey to the right target group approach, the e-book teaches you which mechanisms are effective in good content marketing and how you can implement them for your area and your industry.

Last but not least, it is important to know and keep an eye on the search intent of your target group. The same goes for researching what your competitors are doing:

• What do their contents already cover?
• How well are they made? What is missing?
• How can you outperform these posts, videos or graphics so that your content stands out significantly?

Because only then do you have a chance of being noticed at all. We'll also show you how you can keep your readers in the long term instead of "just" attracting them. There are specific methods for doing just that, which Jan explains using examples.

The content strategy

When you present yourself online, you inevitably produce content - as a freelancer, company or agency. This content determines whether interested parties become customers and whether you can retain them in the long term. However, content is often created on instinct. In this e-book, we explain how you can build a content strategy to achieve more than random hits.

A well thought-out and formulated content strategy serves as your basis for making large and small decisions about content. After all, you're probably asking yourself questions like:

• Do I need a blog or a magazine? And if so, what do I write about there?
• How should I write? Do I use the pronoun "Duze" or "Sieze"? Should I come across as casual and fluffy or serious and sedate?
• What do my (future) customers expect? How do I gain their trust? How do I stand out positively from my competitors?
• Which social networks are important? Should I post stories? How can I win customers?
• How important is a newsletter? How often should it appear? What should it be about?

With the help of a content strategy, you can answer these and other questions. Another important advantage: it is also the basis for measuring your success. It can therefore help you find the right metrics and make the right decisions for you, your company or your agency.

As part of your content strategy, you should also carry out a content audit - an inventory of your content. In order to be able to assess which content needs to be adapted and how, and which is still missing. We also explain the content audit for you.

Develop and test content ideas

If you are planning an elaborate piece of content, you naturally want to know beforehand how good your idea actually is. And whether it's worth the effort. The good thing is that you can refine your content ideas at the same time and - depending on the channel - gain your first potential readers or viewers.

Through this preliminary research, you will also find out which questions, which perspectives and which content formats are most suitable. This means you are already optimizing your content idea before you have even started the actual work. Comprehensive keyword research is just as important. This will help you find out two things:

• How popular is my topic?
• What exactly do people search for on Google & Co.

Then it's time to analyze the competition and adapt your content or create new content. All according to the optimization measures that you identified step by step in the planning phase.

Performance measurement and content distribution

A major problem when measuring the success of your online marketing: typical and easily available metrics such as page views are usually not very meaningful. After all, what good is it to know that your new blog post has been viewed 10,000 times? What value does it have for you that 5,000 people have subscribed to your newsletter? And are 200 new fans on Facebook enough or not?

First of all, you need to define your goals. Which key figures are "the right ones" for you depends on this objective. For example, your stated goal is not "more sales". Instead, your goal states exactly how much more sales you want to achieve, by when and through which channels. The measures derived from this can be found in detail in our content marketing e-book.

Content distribution is just as important. Planning, implementing and publishing content is only half the battle. Right after that, it's about distributing this content so that it gets more attention. After all, what good is your great blog post, your great infographic, your e-book, your helpful YouTube video or your audio contribution if hardly anyone comes across it in the end?

Content distribution is an often underestimated topic - and much more complex than it looks at first. This is certainly true if you want to get the most out of your content. We'll tell you the most important basics. We'll also show you how you can optimize the shareability of your content or use multipliers to increase your reach in the long term.

Series of articles or e-book

You can download the collected knowledge from our e-book here. Alternatively, the content is also available as individual blog posts:

• Content marketing basics for agencies and freelancers
• What a content strategy is good for and how to set it up
• Test and refine content ideas in advance
• Content KPIs: How successful is your content?
• Content distribution: More attention for your content

Our 50+ page e-book tells you which content really resonates with your target groups. And how to expand your strategy. Jan and we wish you every success in implementing the measures, as well as in designing your content!

And one more tip: Here you can find an overview of all Raidboxes e-books. From setting up an online store with WooCommerce to targeted customer acquisition and WordPress performance.