You've probably heard of the 80/20 rule. But do you also know how you can apply it to usability in UX design? I took a closer look at some psychological findings and considered them in relation to the user experience. Psychologists have always tried to understand why people behave the way they ... read more

User experience is all about causality: how do you know which events have which consequences? In addition to user testing and the use of design patterns, UX laws also provide you with answers to your questions. Used correctly, you will improve the usability of your website in the long term and invite website visitors to linger. UX Laws - or also ... read more

If you run a WordPress website, there will certainly come a time when you have to deal with code snippets. Since the maintenance of code snippets can cause unnecessary work if they are integrated incorrectly, there are code snippet plugins. But there are also other ways to integrate code snippets into your website. In this article, we compare the ... read more

If you are dealing with your target group, sooner or later you will come across the term persona, avatar, user persona, buyer persona or customer persona. In this article, I'll show you what it's all about and how you can identify and better understand your target group with a customer persona. What is a customer persona? ... read more

Tidying up WordPress means digital spring cleaning. This usually involves making your WordPress website faster, more secure and leaner. Old plugins and themes are deleted, the database optimized and the WordPress website decluttered. But you should never lose sight of the big picture. Because a spring clean is the perfect opportunity to rethink your own site concept and ... read more

Have you ever asked yourself "What is PHP?". You've probably read or heard the term at least once. My experience shows that most people still have little idea of what PHP is and how it works. This article is intended to fill this knowledge gap and will help you if you are new to the topic of ... read more

The success of any website or app depends on the user experience. For your company or product to be successful on the digital market, the needs of your users must be at the forefront at all times. The most important thing is that the design of your website is user-centered. This is exactly what user experience (UX) design is all about. For design ... read more

In the past, websites tended to be static concepts - characterized by one-way communication with your users. Personalization allows you to deliver relevant content that improves the individual customer journey of your target group. The goal: from a rigid approach to more dialog and better experiences. According to Hubspot, 74 percent of users react with frustration when ... read more

Pro from Themeco is not the first WordPress website builder that I have used. And yet it convinces me in some areas more than other page builders for WordPress have done. Here is my overview of the pros and cons. Pro is a website builder for WordPress that makes it very easy to put together websites. The advantage ... read more