GDPR & WordPress: Technical measures you should implement
The EU GDPR came into force on 25.05.2018. We offer you an overview of the technical precautions that we consider important in light of the GDPR in order to operate your WordPress website in a legally compliant manner. Remove GDPR-critical WordPress plugins and replace them with GDPR-compliant alternatives If plugins need to establish a valid connection to another website and collect data in the ... read more
SEM and SEO: These practices could result in a warning
If you want to be successful with your online store or website, you need to be findable first and foremost. In other words, the portal must be listed well on Google. This is where SEM (search engine marketing) and SEO (search engine optimization) can help retailers. But beware: optimization not only attracts customers, but also warning letters. Warning letters have not lost their terror ... read more
ECJ declares Privacy Shield invalid - What the ruling means for website operators
On July 16, 2020, the European Court of Justice (ECJ) declared the Privacy Shield invalid. Among other things, this ruling affects all website operators who use services from US companies. In this article, I explain what the ruling means for you as a website operator or agency and what you need to do now. Legal situation Every data processing operation requires a legal basis Every ... read more
What the GDPR means for your email marketing
The mere entry into force of the EU General Data Protection Regulation on May 25, 2018 brought with it a number of changes. Vivien Beischau from Newsletter2Go (now part of Brevo) has put together 6 tips for you so that you know which requirements you have to observe for your email marketing since then. Implement the requirements of the GDPR in 6 steps 1. only send ... read more
Watch out for copyrights: How to avoid warnings and fines
Copyrights can easily be infringed on the internet, for example on your website, store or social media. You should therefore not underestimate the risk of copyright infringements and warnings. Law firms have long specialized in issuing warnings for the unlawful use of protected works. Michael Schöffmann explains what copyright law entails and how to react correctly in the event of a warning ... read more
What does the GDPR's prohibition on linking mean for your email marketing?
"Prohibition of tying" - since the European General Data Protection Regulation (GDPR) came into force, this term is often used in connection with marketing measures. But very few people are aware of exactly what it means. So it's not surprising that many people violate the linking ban without even knowing it. Lawyer Mario Steinberg explains what the ban means for your email marketing and ... read more
Data protection for agencies and WordPress developers
Digital market development is not a new topic for companies and the self-employed. Unfortunately, the same cannot necessarily be said about data protection for agencies. What do agencies and freelancers need to consider in terms of data protection law? And what about order processing with WordPress? An overview. The General Data Protection Regulation (GDPR) has already been in force for almost 2 years - it ... read more
What fines do website operators face for data protection violations?
On October 14, 2019, the Conference of Independent Federal and State Data Protection Supervisory Authorities (DSK) published a concept for the assessment of fines in proceedings against companies. It is now finally clear what fines website operators can expect in the event of data protection violations. Basic information on the DSK's concept for fines It is generally known that violations of the GDPR can result in fines of up to ten million euros or ... read more
Quick fixes from 2020: the start of the major EU VAT reform
The EU will introduce a comprehensive VAT reform between 2022 and 2024. In order to provide more clarity on chain transactions, intra-Community transfers and consignment stocks by then, there will be so-called "quick fixes" as immediate measures. What are these quick fixes? The current VAT regulations of the European Union are in fact only a temporary solution of the EU - although ... read more