Dropshipping: Does the controversial e-commerce concept still work?

If you had to choose one business model of the 21st century that divides more minds than any other, it would probably be dropshipping. The e-commerce concept has been on everyone's lips for years, is the subject of controversial debate and is touted as the Holy Grail by many people. However, it is not uncommon for dropshipping to be ... read more

WeRePack plugin: Reuse shipping packaging and save resources

The WooCommerce plugin from WeRePack.org makes it possible to reuse shipping boxes. How can online stores use the extension to contribute to greater sustainability? We spoke to Philipp Wellmer from WeRePack about this. Philipp, you have developed a WooCommerce plugin that helps to reduce shipping waste. What is the background? Just take a look at the ... read more

The 10 most important WooCommerce plugins: More boost for your store

There are hundreds of thousands of plugins for WooCommerce, for every conceivable purpose. However, it is not so easy to assess the quality of the extensions. We present the most important WooCommerce plugins that you need for common store projects. But also free alternatives. The variety of plugins for WordPress and WooCommerce is a great advantage. So you ... read more

How good is WooCommerce? And how high are the WooCommerce costs?

More and more self-employed people, freelancers and agencies are turning to WooCommerce when planning an online store. But what can the free WordPress store system do? When should you use it and what are the WooCommerce costs for a typical store? We have the answers for you. WooCommerce has become the most successful software for online stores in just a few years. According to industry service ... read more

Conscious consumption: how to use Black Friday & Cyber Monday responsibly

The Christmas season is fast approaching and this usually means increasing sales for product-based companies. However, this also means that the number of returns and items that end up in landfill is increasing. And that employees are overwhelmed with the additional workload. Find out how you can create a healthy state for people and our planet.

3 sustainable success strategies for your online store - without ads or tracking

E-commerce has never been easy: in addition to a solid concept and a good idea, it takes a lot of perseverance and a good overview to achieve the desired success of an online store. Which system should I choose? Shopify or WooCommerce? How do I want to proceed? Dropshipping or my own warehouse? There are questions upon questions at the start of every e-commerce adventure. The ... read more

Storytelling sells: how to boost sales in your store

You know when you've launched your online store and optimized it as much as possible, but it's still not running as smoothly as you'd like? You've already done everything you can to optimize the conversion rate, improve the user experience and present the products in a great light - and yet ... read more

Online store SEO: These 13 tips will make your store fit for Google, Bing and co.

Search engine optimization (SEO) is one of the most important strategies for making your online store visible. However, many online store owners don't know exactly how to optimize their store in order to attract visitors cost-effectively and in the long term and stand out from the competition. Today, I'll show you how to optimize your online store sustainably and effectively for ... read more

Implement WooCommerce with high performance: Online store michel and elbe

A WooCommerce store with lots of images? And then moving to a new WordPress host? Not an easy task. Our interview with designer Justyna Schmidt and photographer Andreas Schmidt-Wiethoff from the online store michel und elbe shows how this can be mastered. Including recommendations for the right plugins. You have a ... read more