WooCommerce is one of the most popular e-commerce plugins for WordPress and transforms your website into a fully functional online shop. Compared to platforms like Shopify, WordPress offers you more flexibility and control over design and functions – but without an integrated shop function. This is where WooCommerce comes into play: it integrates seamlessly with WordPress, offers countless customisation options and can be extended with plugins to optimise the customer experience and increase conversion rates.
Thanks to the large selection of free and paid WooCommerce extensions, you can customise your shop to your individual needs – without expensive developers or agencies. Many of these plugins are ready to use and can be configured with little effort. But be careful: not every extension for the WordPress shop system delivers what it promises. Especially with free plugins from marketplaces such as WordPress.org, you should pay attention to quality, regular updates and security standards, and here we present the best WooCommerce plugins that will make your shop more efficient, improve the customer experience and increase your sales.
Help with WooCommerce
Want to learn more about WooCommerce? Then read our posts WooCommerce: The pros and cons of the popular shop plugin and WooCommerce for WordPress professionals.
Our recommendation: Top 10 WooCommerce plugins
| Plugin | Field of application | Costs |
| WooCommerce Memberships | Memberships | 199 $/year |
| WooCommerce Subscriptions | Subscriptions | 279 $/year |
| Mailchimp for WooCommerce | Email marketing | Free of charge |
| WooCommerce Bookings | Bookings | 249 $/year |
| WooCommerce Product Add-Ons | Product individualisation | From $79/year |
| WooCommerce Product Bundles | Product packages | 79 $/year |
| WooCommerce Dynamic Pricing | Pricing | 129 $/year |
| WooPayments | Payment processing | Free of charge |
| Table Rate Shipping | Shipping | 119 $/year |
| Google Analytics for WooCommerce | Analysis | Free of charge |
What makes top WooCommerce plugins?
The right plugins determine how smoothly your WooCommerce shop runs and how satisfied your customers are. High-quality extensions not only provide the desired functions, but are also secure, user-friendly and always up to date. In e-commerce in particular, every second counts – loading times must be short, there must be no security gaps and downtimes can be expensive.
Before you install a plugin, you should therefore check carefully whether it delivers what it promises. In addition to the official WooCommerce extensions on the provider’s portal, you can find numerous solutions from third-party providers – both free and paid. To make the best choice, pay attention to the following points:
- Ratings and reviews: Take a look at the reviews on platforms such as WordPress.org or codecanyon.net. Pay attention not only to the star rating, but also to the content of the reviews – especially if they describe specific experiences.
- Support and community: Fast and helpful support is worth its weight in gold. Check how quickly the support team responds to enquiries and whether they also provide support in your language. Specialist groups on Facebook or in forums are also good places to go to get first-hand experience reports.
- Number of downloads: The more often a plugin is downloaded, the more shops rely on this solution – a strong sign of reliability and popularity.
- Frequency of updates: Plugins should be updated regularly to remain compatible with the latest versions of WordPress and WooCommerce. Pay attention to how often updates are released and how quickly the provider responds to changes.
- Security: Security vulnerabilities are a no-go in e-commerce. Find out whether the plugin has had problems in the past and how quickly they were fixed.
WooCommerce Hosting
With WooCommerce hosting, you can launch your own online store quickly and securely and manage it professionally – without any technical hurdles. Check our Raidboxes WooCommerce Hosting now.
WooCommerce plugins for customer loyalty
Customer loyalty is the key to recurring sales and long-term success. These plugins help you to strengthen customer relationships and improve the user experience.
1. WooCommerce Wishlist
The WooCommerce Wishlist plugin allows your customers to easily save their favourite products and call them up again later. This promotes customer loyalty and makes it more likely that the products will be purchased, especially during seasonal offers or discount promotions. The intuitive operation and simple integration make the plugin a must-have for every WooCommerce shop.
- Function: Customers can save their favourite products on a wish list – ideal for gift ideas or later purchases
- Advantages: Increases return visitors and facilitates spontaneous purchases
- Price: 89 $/year
Free plugins for wish lists
There are also many free plugins for creating wish lists, such as the Flexible Wishlist Plugin for WooCommerce. However, to use this feature for extensive analysis and marketing campaigns, we recommend investing in a pro version.
2. WooCommerce Memberships
If you sell memberships instead of physical items or only sell your goods exclusively to selected customers, then WooCommerce Memberships is worth a look. With the extension, you can implement membership sites, closed customer areas, premium content shops and much more. Create different plans such as subscriptions in the “Silver”, “Gold” or “Platinum” tiers. Members can be rewarded with special offers and vouchers.
- Function: Sale of memberships and access to exclusive content
- Advantages: Flexible membership plans, rewards for members, combination with WooCommerce subscriptions possible
- Price: 199 $/year
3. WooCommerce subscriptions
Selling products in a subscription model is possible with WooCommerce Subscriptions. You need the plugin if you sell software with monthly fees, other recurring services or regular deliveries. Your customers can choose from different payment intervals, for example monthly or annually. Automatic payment processing and flexible subscription management save time and increase sales.
- Function: Automated recurring payments for subscriptions and services
- Advantages: Flexible payment intervals, various subscription models, sales tracking and reminders
- Price: $279/year
WooCommerce plugins for email marketing
Email marketing is an effective tool for regularly reaching your customers, informing them about offers and strengthening customer loyalty.
4. Mailchimp for WooCommerce
With Mailchimp you can send newsletters and automate your marketing emails. The extension for WooCommerce integrates your online shop into this workflow. Include your newsletters at various points in the checkout, synchronise your buyers’ email addresses with existing lists, segment customers based on their shopping cart and purchasing behaviour, integrate ad campaigns from Facebook and Instagram and much more.
- Function: Integration of WooCommerce with Mailchimp for automated email marketing campaigns
- Benefits: Synchronisation of shopper data, product recommendations, shopping basket reminders, ad campaigns on Facebook and Instagram
- Price: Free of charge
Check legal security
Some of the features are not legally permissible in some countries or are only permissible under certain conditions. In Germany, for example, you generally need explicit consent for sending (double opt-in). You should also be careful with customer segmentation. Clarify this with your law firm.
5. MailPoet WooCommerce Email Customiser
Similar extensions are also available for MailPoet, the newsletter plugin for WordPress – albeit not quite as comprehensive. With MailPoet, you can design and send emails directly in the WordPress dashboard. The plugin offers a large selection of templates and allows you to automate emails based on your customers’ behaviour. The simple integration and user-friendliness make it particularly attractive for smaller shops.
- Function: Create and personalise WooCommerce emails
- Advantages: Attractive templates, automated emails, simple operation in the WordPress dashboard
- Price: Free, Premium from €11/month
6. Constant contact
The WooCommerce plugin for Constant Contact is ideal for beginners and small businesses. With the user-friendly templates, you can create appealing newsletters in no time at all. The integration with WooCommerce allows you to segment your customers based on their purchasing behaviour and launch targeted campaigns.
- Function: Newsletter and automated email marketing with WooCommerce integration
- Advantages: User-friendly templates, easy segmentation, tracking of open rates and click rates
- Price: Free of charge
WooCommerce plugins for bookings
If your business model is based on the booking of services, events or appointments, these plugins are indispensable.
7. WooCommerce Bookings
WooCommerce Bookings extends the shop system with functions for appointment-based services – including modules for event planning. Your customers can specify preferred dates, while you specify free and blocked slots. Bookings can be made by the day, hour or even minute. You can assign individual sessions as well as group appointments and limit the minimum or maximum number of participants.
Offer discounts for teams, for early bookings and for certain target groups. Or charge higher prices at weekends or at certain busy times. The plugin even supports different time zones if your customers are booking from abroad. You determine how the bookings are confirmed or whether and how reservations can be cancelled. Reminders for appointments can be sent automatically by email.
- Function: Online bookings for appointments, events and lettings
- Advantages: Flexible scheduling, group bookings, discounts for certain periods, automated reminders by e-mail
- Price: $249/year
8. WooCommerce Appointments
The Appointments for WooCommerce plugin is particularly suitable for services such as coaching, consultations or hairdressing appointments, for example. Direct synchronisation with Google Calendar ensures that appointments appear automatically in your calendar. Customers can choose between different time slots and make cancellations if necessary.
- Function: Appointment bookings directly in the WooCommerce shop
- Advantages: Google Calendar Sync, flexible time slots, cancellation options
- Price: From $89/year
WooCommerce plugins for the product display
An appealing product presentation can significantly increase the conversion rate. The following plugins will help you to present your products in the best possible way and improve the shopping experience.
Upselling, cross-selling & measuring success
Discover how to effectively measure and boost cross-selling opportunities with actionable strategies tailored for agencies and freelancers on the Raidboxes blog.
9. WooCommerce Product Add-Ons
With the WooCommerce Product Add-Ons extension, your customers have the option of customising products according to their wishes. You can add various input fields, for example for engraving, colour selection or additional options. It can also be used to implement individual prices for special requests as well as upload graphics, assembly instructions, samples and sketches. This function is particularly suitable for personalised gifts, customised products and special designs.
- Function: Customers can configure products with additional options and individual customisations
- Advantages: Offers fields for engraving, colour selection, uploads and additional services
- Price: From 79 $/year
WooCommerce & Gravity Forms
Gravity Forms Product Add-Ons is along similar lines. This tool is particularly suitable if you already use the Gravity Forms plugin and want to expand it to include a product configurator for WordPress.
10. WooCommerce Product Bundles
WooCommerce does support the creation of grouped products in order to display simple product packages (“bundles”). However, a deeper product logic is missing. For example, logical conditions such as “Product A excludes product B” or “Product A may only be included x times” are not possible in the basic function. WooCommerce has designed the paid extension Product Bundles for this purpose.
With this plugin, you can put together flexible product packages that offer a price advantage. Customers can choose from various product combinations and add optional additional products. This function is ideal for increasing the average order value and utilising cross-selling potential.
- Function: Create and sell product packages with a price advantage
- Advantages: Increases the average order value through cross-selling
- Price: 79 $/year
11. WooCommerce Frequently Bought Together
The WooCommerce extension Frequently Bought Together shows your customers product recommendations that are frequently bought together. These targeted recommendations make it easier to decide to buy several products at once, which increases your shop’s cross-selling sales. The function is particularly suitable for electronics, fashion or household goods to present complementary products such as accessories, care products or bundles. You can also adapt the recommendations to your sales strategy by manually combining products or setting automatic suggestions based on your customers’ purchasing behaviour.
- Function: Shows personalised product recommendations based on items frequently purchased together
- Advantages: Increases the average order value, encourages impulse purchases and improves the shopping experience
- Price: 49 $/year
WooCommerce plugins for pricing
With flexible pricing, you can appeal to different customer groups and maximise sales. The following plugins offer you extensive functions for volume discounts, personalised prices and special promotions.
12. WooCommerce Dynamic Pricing
You can use variable products in WooCommerce to set different prices for different product variants. For example, the blue T-shirt is cheaper than the red one. The shop system’s voucher function is also quite sophisticated. Discounts can be controlled according to minimum order value, for example. Or certain products must be included in the shopping basket for the discount to apply.
For complex discounts directly on the product itself, however, you need the additional Dynamic Pricing plugin. With this plugin, you can set price rules based on the quantity, user role or product category. For example, you can offer quantity discounts, adjust prices for specific user groups or display automatic discounts in the shopping basket.
- Function: Defines price rules based on quantity, user role or product category
- Advantages: Offers volume discounts, discounts for specific user groups and dynamic pricing
- Price: 129 $/year
Observe competition law
In some countries, only certain of these benefits are permitted, while others may be subject to competition law. Check this before you decide on a plugin like Dynamic Pricing.
13. WooCommerce Multilingual & Multicurrency
The WordPress plugin WooCommerce Multilingual & Multicurrency allows you to offer your shop in multiple languages and support different currencies at the same time. Currency conversion is performed automatically based on the location of your customers, which ensures a smooth shopping experience. You can also define specific product descriptions and prices for each language and currency. The plugin integrates seamlessly with WPML and supports SEO-friendly URLs to improve your visibility in international markets.
- Function: Multilingual product pages and multiple currencies for international shops
- Benefits: Improves the shopping experience through localised content and enables payments in different currencies
- Price: Free of charge
Check compatibility
The extension is compatible with many other popular plugins presented here, such as WooCommerce Subscriptions, Product Add-Ons, and Product Bundles. In general: always check the compatibility of the various plugins before installation.
14. WooCommerce Request a Quote
With the Request a Quote plugin, your customers can request quotes for products. This function is particularly suitable for B2B shops and retailers who work with large order quantities or want to offer customised prices. Instead of buying the products directly, interested parties can contact you via a request form to negotiate discounts or special conditions. Communication takes place directly via the WooCommerce dashboard, which makes the process efficient and transparent.
- Function: Enables customers to request individual price quotations for products
- Advantages: Particularly suitable for B2B shops and large orders, facilitates the negotiation of special conditions and improves customer communication
- Price: 69 $/year
WooCommerce plugins for payment processing
Smooth payment processing is crucial for a high conversion rate. The following plugins help you to offer your customers different payment methods and optimise the checkout process.
15. WooPayments
WooPayments allows you to accept payments directly in your WooCommerce shop without the need for additional third-party services. The plugin supports various payment methods such as credit cards, Apple Pay and Google Pay as well as local options for international customers. The transparent fee structure and easy setup make it particularly user-friendly. In addition, WooPayments supports recurring payments and subscriptions, making it ideal for subscription models and memberships. All transactions can be monitored and managed directly in the WooCommerce dashboard, simplifying accounting and reporting.
- Function: Payment processing directly in WooCommerce with various payment methods
- Advantages: Supports credit cards, Apple Pay, Google Pay and local payment methods, offers recurring payments and easy integration
- Price: Free of charge, transaction fees depending on location
16. Direct Checkout for WooCommerce
The Direct Checkout for WooCommerce plugin simplifies the ordering process by forwarding your customers directly to the checkout and thus skipping the intermediate step via the shopping basket. Especially for spontaneous purchases or when only a few products are required, this shortened process ensures greater user-friendliness. The plugin also supports customisable buttons that you can place at various points in the shop so that customers are taken seamlessly to the checkout.
- Function: Faster checkout through direct forwarding to checkout
- Advantages: Reduces shopping basket cancellations and improves the conversion rate
- Price: Free of charge
17. PayPal Payments for WooCommerce
PayPal Payments for WooCommerce offers seamless integration of the globally popular payment service into your online shop. Customers can not only pay with their PayPal account, but also use credit cards and other local payment methods – without any additional accounts. PayPal’s worldwide acceptance makes it an indispensable option for international sales.
- Function: Integration of PayPal payments in WooCommerce
- Advantages: Accepted worldwide, supports credit cards, local payment methods and subscriptions
- Price: Free of charge
WooCommerce plugins for shipping and logistics
With the so-called shipping classes of WooCommerce, you can determine very individually who has to pay how much for shipping in which case and with which products. In some cases, however, the standard solution is not sufficient, for example if the shipping costs are based on the weight or the order total. The following plugins help you to calculate shipping costs flexibly, offer shipping options and create delivery notes.
18. Table rate shipping
Instead of flat-rate shipping costs, you can use Table Rate Shipping to calculate the fees based on the weight of the products, the number of items in the shopping basket or the total value of the order. This allows you to map both simple price scales and complex shipping rules. It is particularly practical that you can set different costs for certain regions or offer free shipping as soon as a certain order value is reached. The intuitive user interface makes it easy to set up the shipping tables so that you can quickly configure different scenarios.
- Function: Set shipping costs depending on weight, quantity or value of goods
- Advantages: Complex shipping rules, free shipping options and regional restrictions
- Price: 119 $/year
Affordable alternative
In addition to the original WooCommerce plugin, there are numerous copycats of the same name. These may be cheaper. However, check whether they offer the same range of functions and support. We advise you to buy the original.
19. WooCommerce Advanced Free Shipping
Do you just want to link the “free shipping” option in WooCommerce to certain conditions? Then WooCommerce Advanced Free Shipping could be right for you. The plugin helps when some customers order very bulky or heavy goods, while you normally don’t charge shipping fees.
However, make sure that there is now an updated version of the plugin that has been tested with your version of WordPress. Otherwise, a plugin can quickly become a security risk for your online shop. See our tips for selecting plugins for WordPress and WooCommerce.
- Function: Calculate shipping costs based on product, region or weight
- Advantages: Flexible shipping rules for complex requirements
- Price: Free of charge
20. PDF Invoices & Packing Slips for WooCommerce
This plugin automatically creates PDF invoices and delivery notes for every order. You can download the documents directly from the WooCommerce dashboard or send them to your customers by email. The customisable templates ensure a professional appearance and can be adapted to your shop’s branding.
- Function: Automatic creation of invoices and delivery notes
- Advantages: Customisable templates and easy administration
- Price: Free of charge
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WooCommerce plugins for analyses
Detailed analyses of your sales figures and customer activities help you to make well-founded business decisions. With these plugins, you can record important key figures and optimise the performance of your shop.
21. Google Analytics for WooCommerce
The Google Analytics for WooCommerce plugin integrates your online shop directly with Google Analytics and provides you with valuable insights into your customers’ behaviour. You can track how visitors navigate through your shop, which products they view and how they ultimately make a purchase. Detailed reports on sales, conversion rates and user behaviour help you to measure the success of your marketing measures and optimise your sales strategy. The simple integration ensures that you can quickly benefit from the extensive analysis functions even without prior technical knowledge.
- Function: Connecting your shop with Google Analytics
- Advantages: Detailed reports on sales, conversion rates and user behaviour
- Price: Free of charge
22. WooCommerce Coupon Campaigns
The WooCommerce Coupon Campaigns plugin helps you to measure the effectiveness of your discount campaigns. You can track the performance of individual coupons to see how often they have been used and how much revenue they have generated. The ability to assign coupons to specific campaigns to compare their success is particularly useful. The plugin also provides you with insights into the average order quantity and sales generated by coupons. You can use these insights to optimise your marketing strategies and target future campaigns.
- Function: Management and evaluation of discount campaigns and vouchers
- Advantages: Enables the performance of individual coupons to be analysed, supports the optimisation of marketing campaigns
- Price: 49 $/year
WooCommerce plugins: What legal requirements need to be observed?
In the European Union, there are numerous legal requirements that you must comply with for WooCommerce – especially in Germany and Austria. One wrong move and you run the very real risk of receiving a warning – from competitors, competition organisations or authorities. This is especially true if
- the registered office of your online shop is in the EU or
- you sell from your shop to countries in the EU.
In both cases, you cannot operate WooCommerce as standard. This also applies to the General Data Protection Regulation (GDPR). Fortunately, there are several plugins and service providers that can help you with legal security for WooCommerce. You can find out more about these extensions in our article Making WooCommerce legally compliant.
Which WooCommerce plugin are you going to test?
The right selection of plugins can take your WooCommerce shop to the next level. From tools for customer loyalty and pricing to payment processing, shipping and analyses – you can improve your customers’ shopping experience and increase your conversion rate with a wide range of extensions. You can choose between free WordPress plugins and paid premium solutions, which often offer additional support and advanced functions.
But be careful: too many plugins can affect the performance of your shop or lead to compatibility problems. Therefore, test each extension on a separate test system before using it in your live shop. This also applies to updates of WordPress, WooCommerce and third-party plugins to avoid unexpected errors.
High-performance WooCommerce hosting forms the basis for smooth operation. It ensures that the many processes that your visitors trigger simultaneously – from loading the product pages to the checkout – run without delays. This way, you not only offer a better customer experience, but also increase your sales. Are you developing online shop projects for your customers? Then take advantage of our free hosting for WooCommerce in the development phase.
Now it’s your turn: Which WooCommerce plugin will you try out next?
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